The world is increasingly relying on brain capital, where a premium is put on brain skills and brain health (e.g. individual’s cognitive, emotional, and social brain resources). Investing in building brain capital is fundamental to meet modern societal challenges and to drive innovation. However, understanding the brain, brain health, and brain disorders is essential to improving health and quality of life. It also offers a pathway to understanding the new economic and social reality.

On the 15th February 2023, at 14:00 – 19:00 CET, EMEA will hold the workshop Mind-body Approaches to Boost Brain Capital event as part of the BioRegion Health Innovation Week organized by BioCat, in collaboration with Brain Capital Alliance, OECD Neuroscience-inspired Policy Initiative, Center for Health and Bioscience at The Baker Institute for Public Policy at Rice University, University of Colorado Denver’s Imaginator Academy, and European Brain Council. The event will be broadcast live on EMEA social media.

This workshop aims to deep dive into examples which improve brain health and brain skills, respectively. We will explore exercise as an approach to improving brain health and creativity as a key brain skill allowing for an in-depth discussion on the links between exercise and creativity. The workshop aims to bring in a mixture of academic, clinical, economic, policy and private sector actors to generate new, scalable solutions and pilot projects that can drive a new economic dynamic that is needed to enhance wellbeing and resilience.

EBC is pleased to be a contributor to the event with Frédéric Destrebecq, EBC Executive Director, taking part in a session “Intersections between exercise and creativity to boost brain capital” at 17:30-19:30. This session has the aim to explore the powerful links between exercise and creativity to accelerate progress on brain capital. In a recent study, it was found that, in general, being more active meant being more creative demonstrating a link between the two. Exercise can boost brain health and creativity can boost brain skills, making the two activities potentially groundbreaking in driving a new economic dynamic for wellbeing and resilience.